|The Olympic Charter says, "Olympism is a philosophy of life, exalting and combining in
a balanced whole the qualities of body, will and mind." The Games are meant to be a realization of that philosophy, with the
athletes playing the leading role. Ensuring an atmosphere, environment and facilities in which the athletes can do their very
best, both mentally and physically is a fundamental requisite for the host.
The Olympic Family could not ask for better geographical conditions than those of PyeongChang:
Our beautiful highlands face a breathtaking seascape yet are at an average of 700 meters above sea level, an ideal altitude
for human activity. All of the host sites are within one hour of each other along expressways and the Gangwon Winter Sports
Belt is flanked east and west by cities with a population of 300,000. All facilities boast cutting-edge technology.
It is no accident that the Gangwon Winter Sports Belt is so perfectly suited for winter
sports competitions. In fact, it is the result of many long years of planning and preparation.
|Climatic conditions make much of Asia unsuitable for skiing and other winter pastimes,
but PyeongChang has been at the heart of a rapid growth in popularity of winter sports in the region. In the last five years,
there has been an explosive increase in the number of skiers coming to The Gangwon Winter Sports Belt from Southeast Asia.
In the 2001 - 2002 season a total of 300,000 came, and this figure is expected to reach 500,000 during the 2002 - 2003 season.
This demonstrates a growing enthusiasm for winter sports in Asia. Holding the Winter Games in PyeongChang in 2010 would provide
Asia's three billion people with a wonderful opportunity to experience and expand their following for winter sports.
It is our goal to provide a new impetus to the Olympic Movement and the Olympic Winter Games
by using the PyeongChang Games as a unique platform to further increase the popularity of winter sports in Asia. The Olympic
Winter Games in PyeongChang would open a new window of opportunity for the Olympic Movement, reaching many more of the three
billion people in the increasingly affluent Asian region. Our financial and infrastructure plans are focused on creating facilities
which are not only perfect for an Olympic Games but are practical for future development of winter sports in Asia.
|Korea is the world's only divided country and Gangwon-do, where PyeongChang is located,
straddles Korea's demilitarized zone, making it the only divided province. During the Cold War, Gangwon-do was a symbol of
division but today is becoming a focus for reconciliation and reunion. The North and the South have at last reopened some
connecting sea and air routes, and reconnection of railway and road links is in the offing. PyeongChang in 2014 would ensure
a special focus on the Olympic ideals of peace and respect for humanity.
We believe the IOC shares the view that it can play an important role in global reconciliation.
The Seoul Olympics in 1988 helped start a process of reconciliation which is still in progress. In Sydney 2000 we saw athletes
from North and South Korea march together. We saw the same recently at the Winter Asian Games. It is our firm conviction that
the 2014 PyeongChang Olympic Winter Games can take us significantly closer to a peaceful reunification of the Korean peninsula.
Choosing PyeongChang to host the 2014 Olympic Winter Games would send a message extraordinarily relevant to our times.
| We hope to imbue the Games for the next generation through such programs as the Dream Program and Youth Camps.
Our Green Plan will ensure that the Games are truly environmentally friendly.
Through the experience of hosting the Winter Games we hope to make PyeongChang into a historical center of winter sports
|| Marking the 'consummation of Korea's Olympic efforts' by building on its successful hosting of the 1988
Seoul Olympiad, thereby promoting the status and brand value of the country. |
Encouraging inter-Korean exchanges of sports through forming a single Korean Team, joint training and Olympic
torch relay across the Korean peninsula, to contribute to establishing peace on the Korean peninsula
Maximizing all possible promotion opportunities that the Olympics may offer, which in a sense represents
another arena of global competition for cutting-edge IT and environment technology, to lead the global market
for the businesses in question.
|| Positioning Gangwon province as a powerhouse for the further development and promotion of winter sports in Asia.|
Emerging as a tourism hub in Asia featured with globalized tourism and cultural infrastructure
Facilitating balanced development across the region by securing more infrastructure in the province.
|กแ Projected to induce 11.52 trillion won
of GDP and 5.37 trillion won of added value as well as create 143,976 new jobs. |
กุ If the 2nd Youngdong Expressway included, the estimates will rise to 15.57 trillion won in GDP, 6.7trillion won in
added valued, and 186,000 new jobs to be created.
กแ Expected to bring
considerable ripple effects across industries: 4.12 trillion won in the construction, 3.46 trillion won in manufacturing,
and 1.88 in service industry.
|กแ Becoming the powerhouse for promoting
winter sports in Asia that will |
- further promote the universality of winter sports by hosting World Championships and
pre-Olympic events both before and after the Olympics Games
- contribute to wider practice of winter sports through its
systematic after-use plan for Olympic venues
กแ Expanding and advancing
winter sports market in Korea by
- advancing related infrastructure for wider range of winter sports in Korea
the local winter sports market and facilitating the growth of related industries
กแ Establishing itself as a strong sports advocate having
hosted the Summer and Winter Olympics as well as the FIFA World Cup.
- Keep hosting winter sports events of the world
cup or larger scale
กแ Developing sports marketing in Korea
PyeongChang Olympic Winter Games will facilitate the development of sports marketing in Korea by providing valuable opportunities
- acquire operational know-how, leading to expansion of the local sports market
- learn advanced sports marketing
technique:, thereby developing sports marketing in Korea
- level up the quality of sports marketing, allowing more businesses
กแ Advancing sports tourism
The 2014 PyeongChang Olympics
will serve as an opportunity to:
- invigorate Gangwon to make a take-off from a mecca of winter sports to a four-season
leisure and sports hot spot
- stimulate the planned leisure and accommodation facilities projects to proceed
Olympics in PyeongChang will also boost the country's tourism industry and lead to:
กแ furthering 'Tourism Korea' and placing the country as the hub of Asian tourism
กแ globalizing the tourism and cultural infrastructure of the province and country
กแ making tourism in Gangwon more global
Its positive effects are not limited to economy, sports or tourism, but far expanded to society and
culture in general by
กแ bolstering the country's image as a sports and
economic forerunner having successfully hosted both the Summer and Winter Olympics as well as the FIFA World Cup
กแ inspiring positive mental values among people, such as pride in the country and
กแ encouraging global citizenship - the global festival will
broaden people's perspective as global citizens.
The Olympics in PyeongChang will be conducive to establishing peace on the Korean peninsula as well
as facilitating exchanges in various fields in Northeast Asia by
a consensus in Northeast Asia
กแ promoting peace on the Korean peninsula
through more substantial and direct contacts and exchanges with North Korea through sports.